The problem is in implementing social media analytics that help companies understand customer trends, optimize marketing campaigns and improve return on investment (ROI) from digital marketing. This means grasping the metrics and social media data points, analyzing this information to recognize trends +/- patterns based on these insights KPIs you can make future marketing decisions that are educated & strategic foster relationships for their business. If companies can mash their businesses, or processes with social media analysis for the delivery of more in-depth data, they will likely be better equipped to understand what makes the target market tick and successfully nail marketing as well.