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How is the type of testing called where you test the subjective quality of a service?

Say you are creating some module or service, which is responsible for creating certain ratings, i.e. you’re creating a rating service for e-books and you are trying to judge how romantic a book is. And for that service you create some test, where you use real books, which you have read and know how you would rate them yourself and you try to compare the results from your service to what you would give. And of course the purpose of this test would be to improve the quality of the service later, if it shows up that the service gives ratings which you don’t agree with.