GA4 – Sessions soruce with credit card, paypal, gpay, and applepay
We started sending purcahse event through the measurement protocol to our GA4 property and we disabled the GA4 native purchase event code on the thankyou page.
GA4 measurement protocol event attribution, not working with event one week later?
I have GA4 running on my site, and in my backend I store the user’s client_id and session_id. With measurement protocol on our backend, I send a custom trial started event when a user starts their trial, and I send a custom subscription paid event when a user pays for a full month. Both of these events use the same function in my code, so I know nothing is shifting between them: